How are the reporting fees calculated?
Andreia
Last Update 3 jaar geleden
Interaction Rate
Available in the Facebook report
In the interaction rate we use the 28-day values provided by facebook, since these show the unique users without repetition. This rate is calculated as follows:
Unique users who interacted with posts in the last 28 days divided by the reach (unique users who viewed content on the page) in the last 28 days
Page Interaction Rate
Available on Facebook, Instagram, Linkedin
In this calculation we use the interaction of the publications, which is calculated with:
Total interaction dividing by total publications
The result will be the interactions of the publications that we will use to calculate the page interaction rate:
Interaction of publications dividing by the number of followers
Virality Rate
Available on Facebook, Instagram, Linkedin
The virality rate is calculated with the following metrics:
Total Interactions to divide by Impressions (total page content views).